What's The Best Way to Write An Expert Book to Scale a Business?

By Danielle Mendoza
Bespoke book consultant for entrepreneurs.

If you’re considering writing an expert book you can use to scale your business, then you’ve probably started considering the different ways you can make that happen. 

Should I join a 30 day writing challenge or hire a ghostwriter?

Should I get an agent for traditional publishing or consider self-publishing to maintain control?

Should I buy a book on writing books or is that a waste of time?

These are all good questions, and decisions that you’ll have to make as the business owner and author of your book. The women I work with inside the Expert Book Accelerator have already made a few decisions before they sign up:

I want to write my book myself.

I want to maintain all publishing and marketing control.

I want to use my book to scale my business without worrying about book sales.

I want help and guidance as I go on the journey of becoming a published author.

I want my book to become an Amazon bestseller to increase my expert authority.

For those of you who can relate to these thoughts, the Expert Book Accelerator is your BEST option for writing an expert book that will not only impact the lives of more people, but will also allow you to scale your business to the next level of success. Here’s what the process of working together looks like:

GETTING STARTED ON YOUR EXPERT BOOK.

Inside the Expert Book Accelerator we focus on the three core components of scaling your business with an expert book: Writing, Launching, and Leveraging. In your first session we’ll take a look at your project from 30,000 feet, getting an overview of your big idea so we can confidently layout your next best steps. I will send you a follow-up from your Project Kickstart with a clarity report that includes a working title for your project, the content you’ll cover, and a surefire method for bringing readers into your world.

Then it’s time to jump into the writing, launching, and leveraging strategy.

WRITING A HIGH-QUALITY EXPERT BOOK.

You want to write a book you can be proud of, one that communicates your expertise through compelling stories and keeps readers glued to the page. I’ll make the writing and storytelling process easy with the Author’s Welcome Kit. 

During our second session we’ll break your book down into easy-to-accomplish goals with the Profitable Page Turner™ method, so you’ll be able to hit your word count goals and have a powerful first draft written in just 90 days!

You don’t need to be a professional writer to write an expert book, but you do need expert help to write a quality book that will communicate the high-level of your expertise.

LAUNCHING YOUR EXPERT BOOK TO BECOME A BESTSELLER.

You want your book to top the bestseller lists around the world—and you don’t need a million followers to make that happen!

During our third session you’ll learn exactly who needs to be on your launch team, and how to recruit the best! Plus I will share with you how you can make sure your project ranks as a bestseller on multiple lists on launch day.

Any book that becomes a bestselling title was launched with a strategy to drive that outcome!

LEVERAGING YOUR EXPERT BOOK FOR INCREASED REVENUE.

We start with the end in mind by figuring out how you will leverage your expert book once it is published. You will know and plan—before ever writing a word—exactly how you will use your book as an evergreen monetization tool.

During your fourth session we will use that information to build out the robust plan your team will implement to effectively and efficiently expand your audience and create new clients, over and over again

You can write a book that generates serious revenue for your business, even if you never sell a single copy!

THEN IT’S TIME FOR EXPERT SUPPORT.

All of the above is done in just 90 days! Then you get my guidance for another 6 months as you move on from writing through the rest (and probably most confusing part) of the publishing journey.

Once you have your strategies laid out and your first draft written, you’ll need to invest in the expert support required to publish a high-quality book. From editors to cover designers and formatters, you’re going to need to know who can deliver the support you need. I’ll be there to recommend contractors, review design and editing options, assist with the setup of your ISBN records, and keep you on track as you near the finish line.

There’s a lot that goes into self-publishing an expert book.

Working with me is the best way to keep yourself from spending over a year writing and wondering how to release your expert book to an excited market. You’ll save yourself the time and money of working with a separate writing coach, book marketing specialist, and general marketing strategist. And you’ll be able to avoid the “publishers” who are really just small businesses self-publishing your book with their imprint!

If you’re a woman expert who’s looking to expand her impact, elevate her authority, and increase her visibility with media coverage that drives an increase in revenue, then you’re ready to write an expert book to scale your business. And the Expert Book Accelerator is right for you!

I’m giving away my secrets to creating an expert book that will scale your business—even if you never sell a single copy. Discover 6 important things you need to know before you start writing with How To Write A Book That ACTUALLY Makes Money!